Know More About Online Racing Games

Man has always had a great affinity for speed. No wonder the first step in the development of evolution of man has been the wheel! Man has felt the need for speed from the Stone Age. How can our computers, internet, and net games fall behind in speed. A computer or internet is outdated on the basis of speed that it can work. So speed, race, competition are the integral aspects of any game, and if be the computer or internet games and so on.

One of the first games that were thought of and developed for the computer and internet were the racing games. They are the most played games all over the world. They are also the most addictive games played. Racing games are the only games that are played on the net by all age groups and sex, apart from the common card games.

The racing games offer you variety like no other game. There could be races of almost anything, from automobiles, to animal races to bird races. Yes, in these games you can race horses, camels, and also ostriches. In these races, you can drive cycle, motorcycle, cars, helicopter, and boat races.

You can choose from an array of models from the type of your automobile. From Hayabusa, to CBR to R1 you can choose any vehicle. There are various options of speed, breaking systems, and gears. At each level new speed levels are added on to you. You can choose your route of races, the season and the difficulty levels. You can also choose the type of the rider, his clothes, helmet etc.

There are real-time online competitions between players all over the world who have reached certain levels. Players practice to qualify to these competitions. The prizes are sponsored like the actual races by the automobile companies. The prizes are hefty too.

Emma’s Free Virtual Slot Machines

Virtual slot machines are gaming machines that offer you the luxury of playing slot machine games from the convenience of your home. They also allow you social interaction with like-minded players. Emma’s free slots.com offers you over 100 free slots.

There is a host of online casinos available today. They require the players to first download their free slots and then try a hand at the same. Emma’s free slots.com on the other hand is different and unique. Why? Because it offers the below-mentioned features.

Free Online Slots

Yes, unlike other online casino sites, Emma’s free slots.com offers you a free trial of over 100 free slots. This is especially very interesting for the beginners or amateurs who have no idea about online games. A fun way to learn without being at the risk of losing some money!

The slots are hosted by the best casinos online, so there is no compromise on the graphics and the speed of access. Even slot the player chooses starts with 50,000 credits, enough to help you sustain for hours. What’s more, every time you return to the site, the credits are renewed!

Apart from this, live slot tournaments can also be a profitable way of earning with fun. Probably, if you are slot machine enthusiast, you know it better than me. If you manage an entry, the site is an easy way to perfect your slot tournament skills.

No Downloading Required

Emma’s free slots.com requires no downloading. Although many websites promise you “no downloading” but only a few live up to the promise! At Emma’s all you have to do is to click a button, choose through the list of more than 100 slot titles and you are on.

With 100 free virtual ones, there are plenty of options to choose from. Carnaval, Pub Fruity, What on Earth are the slot machines that offer you a platform for social dialog apart from the fun and thrill of gaming on a slot machine.

The idea is getting together the gaming enthusiasts and offering them a platform for social interaction on a topic of interest, here virtual slot machines. As the gathering is of the like-minded people from different corners of the world, gaming perspectives that emerge and transfer among gaming enthusiasts are endless.

At Emma’s, apart from Carnaval and other slot machines mentioned earlier, you may also like to try your skills at Arabian Nights, beetle Frenzy, Crusade of Fortune, Devil’s delight, Diamond Dogs, among others. The list is long and engrossing.

Once you sharpen your skills on free ones, it’s time to move on to some real slot machines. Emma’s directs you to just the right casinos in the United States. Add to it the online free scratch cards that are quite popular these days and a priceless way to give the real gaming a start.

Digital Marketing and Its Impact on Small Time Game and Mobile Application Developers

Stephen DiMarco has hit a very valid point in his post about how online marketing needs to start to assess some of the more qualitative side of marketing in terms of a brand rather than just Google Analytics or PPC, etc. In a world that’s primarily driven by unique page views, PPC campaign numbers, CTR rates, and other hard facts, it’s an interesting thought. As a gaming company, we offer post-marketing services which includes this marketing and it’s driven by numbers. We’ve yet to see how this affects us a brand, and Stephen’s got us thinking.

There are a whole slew of developers that are online at the App Store, but there’s an inherent problem with trusting a single developer. Many developers have delivered a product that’s a stand-alone app that is basically a flash-in-the-pan while others have consistently turned out mediocre but reliable apps. Who do you trust; the company that turns out one stellar app after a long hiatus or a developer that just needs some new direction or energy in their creative processes? There’s no real concept of a brand, there’s no Unilever or P&G for the App Store and therein lies the problem for marketers for iPhone development.

Although many people would argue that apps are products that have a repeat purchase cycle, etc, there’s yet to be a single developer that’s built a very successful brand using just their apps. People view apps like a utility and look to promote them as such. Very rarely does anyone ever hear about the developer but rather the app itself. This is a problem in an industry where the first firm to truly brand itself will gain a massive first-mover advantage. Indeed it will be difficult, but if a firm is able to do so, they’d easily take over the App Store.

The problem, to a certain extent, lies in the tools that are geared towards quantitative metrics rather than qualitative metrics. For example, Twitter following dictates whether you are a thought leader or follower, a PPC campaign shows how well SEO or ad placement is working. Yes, they do provide numbers which can help translate into potential leads, but there’s no concept of a brand.

Resultantly, firms are looking to use their marketing dollars to build a brand. For us, as game developers, there’s an added challenge. Although it may be easy to build one stellar app and continue to tweak it over time, such an effort doesn’t build a brand in the long run. At this point, firms need to realize how their marketing channels are being used besides the metrics they provide. Do you use your Twitter account to talk with customers? What type of a Twitter following do you have? Does your website show how committed you are to your vision? These questions begin to emphasize how qualitative metrics become important. It’s great having numbers, but as companies grow there’s a need to build a relationship with customers outside of the traditional client-vendor concept.

For example, in the case of gaming studios, a loyal group of customers translates into many benefits. Beta testers are easily found from your Twitter following or customers that have written great reviews for your titles. Ultimately these are the people that will promote you for free. They don’t show up in the metrics, you find them by talking to them. This is a brand building activity that many firms ignore. Again, for small startups it’s difficult to find the right people, but most of the time they’re hiding right under your radar. Yet many firms ignore the potential of these testers and continue to push out apps without sufficient testing. There’s no reason when there’s a small group of dedicated followers that you need to deliver a game without proper testing. These people will be the life line for your game as you need the critical honest feedback about gameplay, controls, graphics, user interfaces, etc. Without these people, you’d never get the proper feedback which helps develop a truly outstanding title.

Nonetheless, many firms do use these techniques but need to realize that there’s a brand to be built using these types of activities. Reward your beta-testers with promo codes for free games so that they spread the word about you, their recommendation to other gamers will go a long way in making your company stand out amongst the army of developers on the App Store. As mentioned by Stephen, there’s a need to change from the quantitative towards the qualitative side of marketing to build brands similar to IBM, Apple, or Microsoft for app development companies. Firms need to get away from the purely numerical side of marketing and start to see where they want to be in 10 years time.

Top Smartphones and Apps of 2011 Holiday Season

When looking at what type of smartphone you should purchase, there seems to be so many options out there nowadays. Between the Android devices and the Apple devices, there are many choices tailored to your needs and willing to give you everything you could need in a phone and so much more. Gone are the days of just using it to talk. Now they are used to surf the internet, text and play games. For that reason, you have to look at specific types of smartphones but knowing the right ones can be somewhat difficult.

One option available is the Motorola DROID RAZR. Billing the phone as the thinnest smartphone around, it is both sleek and light which means it is easier to carry for you. Made of Kevlar, steel and aluminum it creates a phone that is a very good option after the original RAZR. This smartphone comes with the highly touted Android software and weights a little under 4.50 ounces. The physical size of the phone is 4.30 inches with a resolution of 540 x 960 pixels. Of the main features available you get a light sensor as well as a proximity sensor and scratch-resistant glass. One of the most important factors when one buys a smartphoneis battery life. The Motorola DROID RAZR offers an average of 12.50 hours of talk time and an amazing 204 hours of stand-by time. The camera features are also spectacular as you can take HD Video and the camera has 8 megapixels. Lastly, the system hardware comes in at 1024 MB of RAM with roughly 16 GB of built in memory. This phone should be available in the fourth quarter of 2011.

Another great option is the Galaxy Nexus. This is the first phone to run the newly created Android Ice Cream Sandwich, which is being sold as the version which puts an end to fragmentation. Powered by a 1.2 GHz dual-core TI OMAP 4460 processor, it clearly is one of the fastest phones available on the market today. The weight of the phones comes in at 4.76 ounces. The physical size of the phone is 4.65 inches which continues to be consistent with most of the Android devices with how light and small they are to carry. The phone also takes HD video with the camera offering 5 megapixels. The system memory comes with 1024 MB RAM and roughly 32 GB of built-in storage. This phone should be available in the fourth quarter of 2011.

Lastly, the third most popular smartphone of those released or to be released is the Apple release iPhone 4S. Many were disappointed that it came out as the iPhone 4S opposed to the iPhone 5 but it has not disappointed. It comes with a reworked iOS 5 and introduces a really cool new feature called Siri, which is a personal assistant for you to verbally communicate with for reminders and information. It comes with a 3.5″ screen with a resolution of 640 x 960 pixels; however the inside of the phone is a very powerful and impressive dual-core A5 processor. Coming in at a weight of a little under 5 ounces, it may be a little heavier than its Android counterparts but nothing that would deter the customer. It offers HD video capture and a camera with 8 megapixels. The system memory comes with 512 MB RAM with up to 65 GB of built-in storage.

One of the most appealing features of smartphones are the apps available for download. Some must have Android apps are Google Sky Map, which allows you to see the stars in the sky by pointing your phone to the sky, ASTRO file manager which allows you to manage files on your device and Seesmic which is one of the top Twitter apps available for any phone. For the iPhone, some of the tops apps available are Amazon, PayPal and who can go anywhere without their very own copy of Angry Birds, available on both Android and iPhone devices.